A collection of HBO Max mnemonic explorations — pushing several directions in parallel to find new ways into the brand reveal.

From clean light bursts to fractured glass refractions to particle dissolves, each direction tests how far the mark can bend — more atmosphere, more texture, more movement — while staying instantly recognizable the moment it lands. A few takes lean into an analogue, film-grain feel — static, flicker, chromatic noise — as a small nod to the original HBO intro.

The goal: something cinematic first — a version of the mark that feels premium and alive, but still reads fast.
Made with great team at Elastic/ Make Make

Tools of the trade: Cinema 4D + Redshift renderer + Adobe After Effects CC